Ella McWilliam - Rendered on: 15/10/2018 14:32:14

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Job Role

Co-Founder & Director


Full Fat


Ella is a PR and Communications specialist and founding member of the agency, Full Fat. As a Co-Director of Full Fat, Ella has delivered and overseen PR campaigns for entertainment, culture and lifestyle brands across Europe. Recent successes include projects for Liverpool International Music Festival, Way Out West in collaboration with Visit Sweden), Hideout (Croatia), Fresh Island (Croatia), Electric Castle (Romania) and many more.

Ella began her Public Relations career at Clothes Show Live and then the British Fashion Council, however the variety of agency life had a heavy appeal and resulted in a move to London agency Idea Generation. Sitting across the Lifestyle & Events team and then moving to the Music & Entertainment team, Ella’s passions for festivals and live music has allowed her to realise her ambitions of working across a sector she lives and breaths.

In 2012, Ella incorporated her first company Full Fat with her fellow Directors. Five years on Full Fat has established itself as a market leader in the boutique lifestyle, culture and entertainment sectors. Full Fat cares about entrepreneurial energy, creativity and experience. They help their clients achieve great things by creating narratives which inspire and engage the zeitgeist. The agency is made up of a team of 12 passionate, tenacious, unorthodox, innovative, creative communicators that believes in the narrative at the heart of the story. The breadth of Full Fat’s experience provides clients with a conduit between grassroots culture and mainstream entertainment.

Full Fat received the award for Best Festival PR Campaign for their exceptional work across Liverpool International Music Festival 2016 at the Festival Supplier Awards.