Gerry Dawson - Rendered on: 15/10/2018 14:21:10

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Destination Marketing BSL


Gerry Dawson is a Sports Tourism and Event Development Specialist with 20 years operational and commercial experience in sport marketing, hospitality management and lifestyle events.

His ‘hands on’ event experience includes Olympic, professional and amateur formats in triathlon - cycling (road, track and MTB) – marathon, HM and 10k – off road adventure sports and corporate team building. He has also worked in-house and on agency activation for World Tours in professional sailing, surfing and windsurfing, skiing and snowboarding, as well as in historic motor racing and the Le Mans 24, plus currently in multi-sport lifestyle festivals.

A consumate networker, Gerry is long-time, pro-bono Secretary of The 6pm Club an informal, B2B networking group in the British Isles for senior executives working across the sport, media and entertainment sectors. His current focus is in event creation via partnership development (inc. Licensees) with a bias towards mass participation events and sports training camps in the shoulder and off-season. He has an office presence in London, Dublin and Lisbon, plus frequently works across the EMEA and Asia regions.